According to Screenfluence,
68% of Americans have paid for a product or service because its digital signage caught their eye.
76% of American consumers enter a store they have never visited simply because of the digital signage.
Modern digital signage and how to manage it smartly is one of the primary reasons for the success of many businesses. Visuals are, any day, better than anything to get your consumers’ attention, and the facts enlisted above are the proof. Smartly managed digital signage can actually be a lethal weapon in your arsenal while competing with your competitors because it’s the age of content and whoever has more creative, unique, and engaging content rules and space.
There is a reason why most big brands shell out a lot of money for advertising on digital billboards. Recently, creative 3D digital billboard ads have become very famous, with Nike and Vodafone also stepping in. You might be thinking that these are well-known brands are so big that they can rent a place even on the moon to advertise their brands. However, all you want to know is how you can smartly manage your own digital signage.
Of course, not everyone can rent those giant billboards, but you can definitely ensure that your brand looks as premium and giant as the other huge enterprises when a consumer enters your store. That can be done by enhancing a lot of things in your retail store to provide a richer consumer experience, implementing a modern cloud POS system, and creating sharp and quick-witted in-store marking strategies for digital signage.
Let’s understand how you can manage your digital signage—the 2022 way!
Choose an Easy-to-Use and Advanced Software Solution for Your Digital Signage
Digital signage is comprised of four components: hardware, software, marketing strategy, and content. You can choose the best hardware and get it delivered instantly, but finalizing software to manage digital signage is the major issue. That’s when the software as a service (SaaS) based products can be beneficial for managing the digital signage remotely or from your retail stores. Cloud-based software providers are flexible, feature-rich, and robust.
A cloud solution like FasTrax POS’s Control & Media Center helps you schedule the ads, menus, or anything you want to show on your digital signage solutions. You can schedule for an entire year and make changes whenever you want remotely. Dayparting becomes a cakewalk and automated. You can also change the pricing of your products directly from the POS system because all of the solutions are integrated. Managing content also becomes super easy with integrated graphic design software like FTx AdPro, which is offered by FasTrax POS.
Advanced In-Store Marketing Strategies
What you display on your digital signage plays a crucial role in your in-store marketing game. You must design different content marketing strategies for various festivals, seasons, and other occasions. Try and fuse your discount offers or any other ads with the vibe of a festival or any other important day or season to make that human connection with your consumer.
Employ expert content marketing specialists who help you with some unique strategies to stand out and catch your consumers’ attention. FTx AdPro can help you design professional-level designs with multiple ready-made templates. You don’t need to be a professional designer to use FTx AdPro.
You can also implement interactive digital signs to connect with your audiences by preparing questionnaires and conducting surveys to understand your consumers so that you can design campaigns accordingly in the future. You can actually improve consumer experience and create and nurture long-term consumer relationships by doing all of this. It’s beneficial for acquiring and retaining consumers and increasing business revenue. To battle the pandemic scares, you can set up self-order kiosks where consumers can order their products by themselves without any human interaction.
Choosing the Correct Position for Digital Signage
The placement of your digital signage is also extremely important. For example, at quick-service restaurants, the signs with menus are kept mostly above the POS terminal. When a consumer is about to give an order, they can conveniently see the menu and choose what they want. Moreover, they keep combos and upgrades (with attractive photos) that allow consumers to pay a little bit more and get more food.
The positioning of the digital signage helps convey the combo prices instantly to the customers, even before the employee has said anything, putting the consumer into a dilemma. They start thinking that if they pay a small amount, they will also get a soda and fries. The consumer gets confused, and then there is the pressure of people waiting on the line and the sales representative staring at them. At this moment, instead of thinking about what they want, consumers will decide on what will be the quickest way to close the order, so there are chances that they will choose a combo to avoid regretting not taking it afterward. By choosing a combo, the consumer thinks they got want they wanted, but they also got other things; it’s a win-win.
Had the menu been placed somewhere else, the consumer would’ve taken their time to choose exactly what they wanted. It’s a small thing, but it’s very effective—it’s positioning. Ensure that your digital signage is in a natural line of sight and consider all the other aspects, such as what the consumer will be doing at this point of the store when they see the ad or anything on the digital signage.
Observe yourself whenever you visit any store to buy anything; what you like on digital signage and which ad prompted you to take action. People often get driven by technicalities so much that they forget to give real experiences a chance. You decisions should combine technical knowledge, real-time experiences, and feedback from the consumers. Managing digital signage is all about engaging with your consumer, and that can only happen if you keep that connection alive. Make sure your ads, menus, and everything you show on digital signage contain that emotional connection factor. Human connection blended with all of the things mentioned above can take your in-store marketing game to the next level.