How Digital Signage Proves Beneficial for Your Retail Business

by Danielle Dixon 21st June 2022

Digital Signage Proves Beneficial for Your Retail Business

Digital signage offers a great way to enhance the in-store experience by adding well-placed displays by contacting a trusted signage partner. Owners can choose to add compelling content to digital signage to offer a great in-store customer experience. There are numerous uses of digital signage that include selling space to vendors to earn extra revenue, branding campaigns, social media testimonials, and upselling opportunities.

The Purpose of In-Store Marketing Digital Signage:

It is helpful for different purposes:

  • Answer commonly asked questions by customers
  • Show product demonstrations
  • Deliver a great shopping experience
  • Provide wayfinding in the store

Why invest in an in-store retail digital signage?

If you own a retail store, it is imperative to invest in a top digital signage for your business. With the technological advancement backed by artificial intelligence and machine learning, you can certainly provide the best customer engagement and experience.

Affordability Factor

By using digital signage software, businesses can carry out their promotions in an affordable way. Hence, you can easily broadcast an array of messages throughout the day. You can select anything from videos to images, also, update your signs with new templates. If offers a convenient and affordable way to carry your business. It is true when you compare it with advertising costs through traditional forms of advertisements like billboards, magazines, newspapers, and TV.

Digital signage solutions can be used in a variety of ways:

  1. Promote Sales

    The main reason to use retail digital signs is to promote sales. When used in the best way, you can: Announce last-minute deals to boost revenue. Further, promote products that you require to get off your store shelves. You can not only introduce new products that are for sale but also upsell items that may be a good fit for your customers

  2. Communicate Effectively

    Customer service is a significant part of a consumer’s relationship with a business, and it is one of the crucial areas in which retailers should indeed keep their focus if they want to increase their market share. Great customer service is the primary key to selling goods offline and online. Besides communication, digital signage is used to change and update the content, and it provides the opportunity to inform customers about evolving measures.

  3. Educate Customers

    One of the main reasons for using a digital signage display is to educate customers. When you properly educate customers, it helps them in decision-making and making purchases. Digital signage has the ability to:

    • APlay videos of new products that can be displayed to customers
    • Rapidly answer customer questions or concerns through way of using interactive signage

    When you are displaying additional information and answers to frequently asked questions, keep this information readily available on the product display, which will make it easier for your customers to decide what to buy.

    When you educate customers, you expedite the sales procedure and help push customers to make a purchase. The benefits of using the best digital signage system for retail stores indeed outweigh the initial investment. When used in the right way, it helps in improving sales and communication with customers. Besides this, digital signage can also be used for branding purposes.

  4. Generate Loyalty

    A digital signage system can create loyal customers and retain them. For instance, the messages and content displayed on the screen placed near the register can motivate shoppers to sign up and benefit from loyalty programs by downloading mobile shopping apps. Screens placed near popular products will encourage signups for the newsletter, so in this way, customers can be notified of special deals, events, sales, and news.

What is the impact on customer engagement?

  • Software Cameras – Store owners can consider investing in software cameras at strategic locations in the store to get an idea about certain things, such as how many people have watched the digital signage and how much time they invested in watching it.

  • Placement – Given the significance of viewing the videos displayed on digital signage run by target customers, the retail owner can position digital signage either at the entry point, in the front window, near the sales counter, or at the exit point. Thus, you can leverage the versatility of digital signage system; it will act as the best piece of marketing material, which can help you boost your retail business revenue.

  • Entertainment – Humans generally tend to have a positive response to entertainment. For example, dynamic product images in the video with narratives or dialogues all exhibit entertainment value. They, without a doubt, play a crucial role in enticing customers’ minds to look at the digital signage system and notice product promotions and deals.

What is the impact on sales, margins, and profits?

  1. Promotion of Lesser-known Items

    The video you show on your digital signage can show that products can help in encouraging upsell and cross-sell opportunities.

  2. Better Inventory Management

    Depending on the stock limit of the store, the business owner can promote items that are available in stock and strike out products that are not in stock or are depleted.

  3. Highlight Branding

    Attractive moving images can comprise the name and logo of the brand with a narration of its history and success, which in return helps to promote the current deal being offered on the digital signage.


When it comes to choosing the correct display for digital signage, consider the factors mentioned below:

  • Location 
  • Size and viewing angle
  • Brightness of the room
  • Price, warranty, and durability

You can use digital signage for the purposes mentioned below to give an edge to your store:

  • Attract foot traffic through show-stopping displays
  • Strategically place digital signs
  • Upsell products with engaging content
  • Show the social side of your brand
  • Control multiple location promotional displays

The following are specific ways in which you can enable interaction via digital signage displays:

  • Touchscreen
  • Augmented Reality
  • Social Media
  • QR code
  • Gesture Recognition
  • Human Motion Tracking
  • Digital posters, video display screens, interactive digital signage, and outdoor digital signage are some of the main digital signage types.

    Danielle is a content writer at FasTrax POS. Her writing focuses on all-in-one, innovative POS and business solutions that can help companies stand out. Aside from having a love for writing and reading, she is also passionate about animals, crafting, and documentaries.

    Danielle Dixon

    Related Blogs

    Learn more about the POS and business solutions around the world through our well-researched writeups.