How Identity Verification Technology Can Benefit Age-Restricted Businesses
Smartphones have become an invaluable asset in our modern lives, lending their powerful capabilities to help us work smarter and more efficiently. 91% of individuals use their smartphone to make online purchases, and in addition, mobile commerce sales are predicted to make up 6% of all retail sales by 2023. Age-restricted retailers are finding it more challenging to control their offerings considering the unprecedented level of access to online goods and services. It can be challenging to confirm someone’s age online, especially since using a genuine credit card to make a purchase is so easy. ID verification solutions provide a significant and vital barrier to purchase for age-restricted commerce vendors. There are more regulations requiring businesses to confirm their customers’ ages before offering them age-restricted goods and services. A user cannot be verified by just providing their date of birth from their social profiles. These conventional methods of verification have allowed many minors, especially savvy teenagers, access to internet gambling sites or alcohol. It is crucial to raise the entry barrier significantly for age-restricted products and services because doing so might result in negative legal consequences, hefty penalties, and a damaged reputation. Age-restricted businesses face a critical need to verify the age of their customers. Identity verification solutions offer an effective solution, enabling these establishments to remain compliant with laws and regulations while providing secure access for rightful patrons.