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Our Core Team
FasTrax has taken great pride and care in assembling a team that understands the complexities and struggles you are facing. We know the Tobacco industries technologies and trends that will help the average retailer generate more profit. Our executive team alone has more than 50 years experience in operating retail Tobacco stores including building their current 40+ store chain from the ground up. Please take a minute to learn about a few of our core individuals and how they are anxious to work with your organization, to make both yours and ours stronger:
Darren Schwartz - President
Darren has been involved in the Tobacco Industry for over 25 years. He cut his teeth working the wholesaler side where he learned the nuances of the business. When the opportunity presented itself, he took over a small chain of stores and over the past 15 years has grown that chain, Smoker’s Choice, into over 40 stores in New York & Pennsylvania where they are among the largest tobacco store chains in the country. He is consistently regarded as an expert in the industry and is constantly working to integrate technology to enable his store to operate more efficiently.
Doug Nolan - Vice President
Doug joined the Smoker’s Choice team in 2003 and fueled the chain’s growth. His background in security and technology allowed them to tighten down processes which in turn increased profits. He was instrumental in the forming of FasTrax and using his experience in leading technical teams has proved invaluable to the company.
Steve Cover - Solution Engineer
Steve is the guru behind the communications and hardware that enable FasTrax to function. His relentless work ethic in regards to solving seemingly unsolvable issues is inspiring. He has spent the past 30 years mastering all things communications and is our go to guy for hardware answers.
Zack McAnally - Director Of Software Development
Zack leads the development effort at FasTrax with his technical expertise and vision. He has spent the majority of his career developing applications specifically for retail environments. His attention to detail is unrelenting and he is always looking towards new technology to increase efficiency.
